Make sure potential customers find you.
One way to advertise is to have your business “Featured”, meaning it will be highlighted, showing your company logo and positioned on top of:
- Each category it is listed in.
- Search results in which it might come up (by name, keyword and/or location).
All listings have links to their website on their detailed page, however only Featured listings also have direct links appearing on the results page. This shortcut can significantly improve customers conversion rate by bringing them directly to your website.
Featured Listing is the cheapest and most efficient way to improve your visibility and increase your sales, providing great return on investment. Think about it: your first lead might cover for more than your yearly cost. The rest is pure profit.
How to Feature my Listing?
In order to feature your business, you must first create an account. When adding your business you’ll have to choose between the Free Basic Plan or one of our more advanced Bronze, Silver, Gold and Platinum plans.
You must select one plan per listing. If your company has multiple branches, locations or divisions, contact-us for a special deal.
Finally, standard listings have contextual ads appearing in their detail page. There’s always a chance that one of your competitors’ ad shows on you page. These ads are removed for Featured Listings.
If your business is already listed, go to your Dashboard, click on your listing, then click on the ‘Upgrade Listing’ button as shown on this picture.
Featured Listing Benefits
- Top Visibility in your categories and search results
- Highlighted and showing company logo
- Improved customers conversion rate
- Low annual cost
- Great return on investment
- No ads in your company detail page
Featured Listings Show Company Logo and Website
A Featured Listing’s summary shows your logo in a in order to stand out and catch customers’ attention. It also shows your website URL so that customers might click on it and go directly to your website and away from your competitors.
Featured on Category
Listings that are featured in their categories (Silver, Gold and Platinum Plans) will always show before other standard listings in their categories.
Featured in Search Results
Featured listings always appear first in Search Results – when customers look for a company using keywords and location. Platinum Plan Listings show before Gold and Silver Plan Listings. Order alternates randomly between listings of the same level. Free listings are last… and less likely to get a call from that customer.
Featured on Homepage
Only the Platinum Plan will show your company listing on the HVAC Connect’s Homepage. There’s a limited number of spots and a natural rotation. One thing you are guaranteed is people’s attention!
No Ads in Detailed Page for Featured Listings
Last but not least, standard listings have contextual ads appearing in their detail page. There’s always a chance that one of your competitors’ ad shows on you page and we don’t control it. These ads are removed for Featured Listings.
Are you serious about marketing your company online? You might also want to check out our Banner Advertising Program.