We understand that choosing a plan isn’t always obvious. Which plan should I pick? Why pay for this or that? Heck, there’s a Free Plan, I’ll select it for now and re-evaluate later… and then you forget and that’s normal, we’re all very busy in the HVAC-R & Plumbing industry.
This is why we thought we should take the time to write this article clearly explaining the various plans and benefits. Our intent isn’t to oversell you a plan. Quite the opposite, we want help you decide which plan is best for your business, which one will bring you the best return on investment. It might be the Free Plan, it might be the Bronze, Silver or Gold Plan… Let’s first look at the table presenting all Plans available to you with their cost and features.
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One of the main factors to consider when the time comes to select the right plan is the number of categories in which you can list your company. A Filters Manufacturer, for instance, only needs to show up in one category. On the contrary, an HVAC Contractor offering services in Heating, Ventilation, Air Conditioning, Controls and Refrigeration, doing New Installs, Repairs and Maintenance for Commercial and Industrial buildings… will ideally want to show up in 10 categories… even more if he’s also a product dealer, which is often the case. If you’re such a Contractor, the Gold Plan might be ideal, allowing you to list your company in up to 15 categories. The Bronze plan (8 categories) would be a cheaper alternative but wouldn’t be best for your business.
Why is the Number of Categories so Important?
Because many potential customers looking for a company like yours will first check out the HVAC-Connect.com business directory by category. Let’s say John Doe is looking for AC Repair Services, he might very well check out the Contractors -> Air Conditioning (or Repair) category first. If this is one of the categories you didn’t pick because you were limited by your plan, you might lose a sale opportunity, plain and simple. This one sale might very well mean more profits than what you saved by not selecting the proper plan.
Featured Listings are featured in all of their categories as well as in search results. Let’s use our example again: John Doe clicks on the category and finds what he’s looking for: a complete and well-presented list of companies offering AC Repair Services. Assuming that you selected that category with your plan, your company is on that list.
Additionally, if you selected a Gold or Silver Plan, your listing is showing at the top of the list, before standard listings. It is also highlighted and displays your company logo. Your listing definitely looks professional and catches the eye. Let’s assume, however, that 15 other contractors in the US and Canada also have their listing featured in that category. The order in which they appear is random, however this time you’re out of luck, yours is in 8th position. However John Doe lives in Dallas, Texas and quickly realizes that the companies listed are in other States. But he also notices the Search Box allowing him to search by keywords and location – city or zip code.
He searches for ‘AC Repair‘ near ‘Dallas‘ and finds a list of companies offering AC Repair Services in or near Dallas. Your company is there, and if you’ve selected a Silver or Gold Plan, it is now one of the very few companies featured at the top, if not the only one. Chances are really good that Mr. Doe will call you. Featured Listings showing in the top search results offer many benefits:
- Most customers will contact 2, maybe 3 companies… usually the first ones showing.
- Having your listing featured with your company logo gives a more professional first impression.
- Your company summary also has a direct link from search results to your website… which brings us to the next point!
Direct Link = Higher Customer Conversion Rate?
Let’s be honest, a lot of it relies on you. What we do is bring the customer straight to your virtual door. If you have a professional website as well as sales closing skills, odds are definitely in your favor. John Doe is searching on his lunch break, he’d like to set an appointment for Tonight. This is the hot season and his AC unit died this morning. He’s in a hurry and don’t have time to check and call ten companies. He finds HVAC-Connect.com, then the list of contractors in his area and you’re at the top of the list. Your logo catches the eye, he reads the quick description and sees a link to your website. He clicks on it and Voilà! He’s not on HVAC Connect’s website scrolling down the list of your competitors anymore, he’s on your website. The ball is in your camp.
Now if you haven’t featured your company on HVAC-Connect.com, one of your competitors might have… or not, but their listing might still show up above yours. He might very well get the sale and you’ll never know about it. We’re not saying here that everyone should select the Gold Plan, we’re just making sure that you do understand the marketing power behind Featured Listings. As we mentioned at the beginning of this article, there’s a Plan for everyone.
So Which Plan Do You Recommend For My Company?
Here we go, let’s look at different types of business:
Small company specialized in a very limited field with very few competitors and running on a tight budget
The Free Plan is probably ideal for you. You only need to list your business in one or two categories and you have very few competitors to stand out from.
Young company offering multiple services but running on a tight budget
Building a new business is very expansive in time and money. You’ll probably be solicited by various local Medias and web specialists and be presented with a lot of expansive options. Your new business needs marketing, but please don’t spend thousands of dollars trying different options – unless you can spare that kind of money. The Bronze or Gold plans are ideal for you. You want to be listed in all categories describing your company. We’re not talking about thousands of dollars here. Only one customer will cover for your marketing expanse for the whole year. The rest is pure profits, new leads that are already paid for. Now THAT’s return on investment. Also make sure to use our Customer Reviews and Ratings Tool to gather positive reviews from satisfied customers. This can really boost your new business at zero cost.
Established company in a specialized field, willing to increase its sales
Many companies only belong in one or two categories, for instance a Sheet Metal Manufacturer, a Plumber or a Local Distributor. These companies don’t need a Gold Plan. The Free Plan could be enough, however if you’re in expansion mode and willing to increase your sales, then you have to feature your listing. The Silver Plan at $199 per year should be a no brainer for you. Once again, your first new customer will most likely cover for more than your yearly expanse. The next one, or next 50, or next 500 customers are pure profits!
Contractor and/or Dealer in a competitive market
Most HVAC Contractors provide various services and often are also dealers. If you’re one of them, you want to be in every single category applying to your business. The Bonze Plan (8 categories) might not be enough for you. Plus if you are doing business in a competitive market you really want to stand out of the lot. The Gold Plan is ideal for you. For $299 per year, your company will be Featured in up to 15 categories and in search results. You will get extra sales, way more than you need to cover for that expense. Don’t be greedy selecting the Free Plan, it might cost you tens of thousands of dollars in lost leads!
I already picked the wrong plan, is it too late?
It’s never too late, and quite simple to upgrade. All you have to do is log into your account on HVAC-Connect.com, go to your Dashboard and click on your listing title to load the detailed page. There you’ll see a button called Upgrade Listing. Click on it, select your new plan and checkout. If you’ve selected a new plan with more categories, go back to your listing’s detailed page after the upgrade and edit your listing to add new categories.
We hope you found this article useful. Please note that prices mentioned here were accurate at the time of writing this article and are subject to change. In case of discrepancy between this article and our Pricing Page, consider the Pricing Page accurate. Taxes may apply in some States.